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BMWs, Cup Holders, and the Promise of Product Management

Being intentional about product choices is becoming increasingly recognized as a winning strategy for product management. The basic idea is that by relentlessly focusing on the core of your product, you can create a more lovable product that is easy for your customers to use. Companies like Apple and Basecamp extoll the virtues of rejecting most customer-requested features to prevent dilution of their offerings. 

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More Stories By Damon Young

Damon Young is Director of Sales at ProjectLocker.com. ProjectLocker was founded in 2003 to provide on-demand tools for software developers. Guided by the simple mission of helping companies build better software, ProjectLocker's services have expanded to include services for the complete lifecycle of software projects, from requirements documentation to build and test automation. ProjectLocker serves companies from startups to Fortune 1000 multinationals.