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At Citrix Synergy, AppCentral, Inc., on Wednessday has announced a new capability that enables enterprise customers to use their AppCentral enterprise app storefront to distribute virtualized Windows applications to the mobile devices of their employees everywhere. Leveraging virtualization technology from Citrix® Systems and administered by Happtique, the leader in healthcare application stores, the new capability offers enterprises the first centralized application store that allows authorized employees to discover and download native, web and virtualized apps for use on iOS™ and Android™ devices.

“Our typical customer has a mix of native, web and virtualized mobile apps, which has created a management nightmare for both IT and the end user. They love the idea of ‘one store to rule them all’, customized to their company’s brand and image,” said Ken Singer, CEO and co-founder of AppCentral. “This is why AppCentral introduced the first enterprise app storefront with support for virtualized apps—companies and their employees want to get all of their apps, regardless of type, from a single, company-branded app storefront.”

AppCentral’s app storefront addresses a rapidly expanding market where more than half of all enterprises now allow employees to use their own mobile devices to access corporate resources and data. However, this complicates processes for IT departments that need to enforce corporate policies in conjunction with all data on employee-owned mobile devices. AppCentral offers users a seamless, safe and secure experience across nearly any type of mobile device. At the same time, it provides IT professionals a single point of control for application distribution and management on any platform.

Although the new capability can be applied to any industry, it has already sparked particular appeal for the security and compliance mandates of the healthcare market. Happtique, AppCentral’s partner for the healthcare vertical, has identified two major healthcare providers in New York who have agreed to start testing the capability to extend traditional Windows virtual apps off of the desktop and onto mobile devices so they can be used right where medicine is practiced – in front of the patient.

“We need to get existing Windows applications off of workstations and onto the mobile phones and tablets of healthcare professionals to give them the information they need to provide the best possible care to patients, and we need to do it in a secure and compliant manner,” said Corey Ackerman, President of Happtique, the first mobile application store to offer hospitals the ability to create branded application stores for their doctors and clinicians. “This new capability from AppCentral will allow doctors to get all kinds of apps from a single place and make it easier for our hospitals to get virtualized Windows apps out to the hospital floor where they can do the most good, while maintaining the high level of security our industry requires.”

AppCentral’s new capability for distributing virtualized Windows apps to mobile devices is emerging out of beta and is scheduled to be generally available to all AppCentral customers before the end of this year.

About AppCentral

AppCentral™ is revolutionizing Mobile Application Management (MAM) by changing the way companies mobilize their workforces. It provides an enterprise app storefront and management console to distribute, secure and manage apps. AppCentral delivers the scalability and control enterprises need and supports multiple platforms including Apple iOS, Android, and RIM tablets and smartphones. Backed by Blue Run Ventures, AppCentral is based in San Francisco.