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Nice Screens, Shame About the Dancing

I really, really like what Microsoft has done with its retail presence.

Microsoft Developer on Ulitzer

I have not seen the stores in person, but from a distance I really, really like what Microsoft has done with its retail presence. Sure it looks vaguely familiar to Apple's stores, but big whoop. The wall to wall screens are brilliant.

However, I am now second-guessing whether I'd actually want to step inside a store and be trampled by line-dancing geeks rocking out to Will.I.Am and Fergie. Sheesh.

I'd love to see the look on the guy who walked up to cash to buy his Windows 7 upgrade and got stuck watching this horror show. "Umm, can I, excuse me, can I pay for this ... EXCUSE ME!!!"

And check the "Oh please God don't let my buddies see this" look on the face of some of the staffers."

As spotted in Gizmodo ...

Read the original blog entry...

More Stories By Dave Haynes

Dave Haynes is one of the most seasoned professionals in the still young digital signage industry, with deep experience in everything from business development and sales to technical operations, product development and start-up strategy and fundraising. These days he is extensively working on business development and consulting for an industry big on enthusiasm but still a lot short of experience and know-how.

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