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New Media on Ulitzer Social media marketing is hot hot hot. While the disjointed components have risen and fallien with the VC tide for some time now, a coherent roadmap is emerging for marketing a brand, product or service via social media. No longer just a fad for college kids or a way to virally promote your fart app, social media is emerging as a powerful and rapidly growing low-cost, high-reward force for driving sales.  The price tag is appealing and there is no barrier to entry. With billions now being bet by the major players on the need for brands to have a mobile ad strategy, social media has evolved in the wings from a nice-to-have to a must-have for every company that sells anything. From a local pizza joint to a consumer packaged goods goliath, the power of... (more)

Pearson Launches First iPhone/iPad Applications for Home & Office Computer Users and IT Professionals

Pearson Education releases its first iPhone®/iPad Reader Apps for the home and office and technical and professional communities. The apps, which are available as single or multi-book libraries, are a new learning format for Pearson and complement the suite of product types already available, such as traditional print books, online reference libraries, e-books, video, simulation and more... (more)

Shavlik NetChk Protect Gets a "Best Buy" 5-Star Rating From SC Magazine

ST. PAUL, MN -- (Marketwire) -- 02/09/10 -- Shavlik Technologies, LLC, the market leader in simplifying and automating critical IT operations, today announced that Shavlik NetChk Protect has earned a 5-star rating and Best Buy designation in a Patch Management Group Test published in the February edition of SC Magazine. In the review of leading patch management solutions, Shavlik NetChk P... (more)

Fusion PR Group Launches New Pricing Model for iPad and Mobile App Developers

Fusion PR Group, a premier public relations and social media firm, today announced a new pricing platform to help mobile developers get attention for their new applications and games. The agency now has five distinct pricing packages, offering scaling activity levels and different combinations of press outreach and Internet marketing. Pricing now starts as low as $750 a month for a basic... (more)

Can You Fire a Team?

iPad on Ulitzer Yesterday, I finished my dinner in a French restaurant with traditional crème brulee. This time I've also ordered a small glass of Sauternes wine. Then we went to our friend's house to follow it with some good old port.   But no matter what software developers drink or eat in February 2010, one way or the other the conversation will slide into a No-Flash-Player-on-iPad dis... (more)